Hamstech
CLIENT
Hamstech Institute of Creative Education is a leading design college that has been offering exemplary creative education for the past 30 years. It started as a pioneering design college for Fashion and Interior Design training in 1992 in Hyderabad. The college, from its inception, has envisioned to nurture creative youngsters who join its courses to get industry-centric training and professional grade skills. Hunar Online Courses, promoted by Hamstech; with a vision to help homemakers in India achieve financial independence by upskilling them; offers online skilling courses in the disciplines of Photography, Jewellery Design, Graphic Design and Fashion Styling.
CHALLENGE
- Skilling non-English speaking homemakers : Hunar Online Courses aims to deliver Online education in the field of fashion, food and beauty by offering skill based education to women to bring about a social change by offering educational as well as entrepreneurial services. Overwhelming majority of Indian homemakers are non-English speaking and therefore any online training contents should be in multitude of Indic languages.
Multilingual Online Video Courses: Re-shooting of available English based videos courses in Indic languages is prohibitively costly; hence efficacious translation of English video courses in Indic languages is desired.
Localization of Mobile App: Hunar Online Courses uses a Mobile App to deliver online training. This Mobile App needed localization so that online training courses can be offered to a large number of Indian homemakers in their own languages.
One Source Translation and Technology Services: Hunar Online Courses prefers to engage with single source for all their translation and related technology requirements.
TRANSFORMATION
- One Source Solution: eBhasha Setu a Language Technology and Services Company; employed their proprietary AI powered Translation Platform & Processes, leveraging NLP technology and Deep Learning; to produce publishable quality in Indic Languages pre-empting re-shooting of videos. eBhasha Setu carried out Video subtitling, Text transcription, English to Hindi translation, Terminology Standardization, Video Lip synching, Voice modulation and Creation of learning resources as PDF file. The final output was interfaced with CoralDraw for easy publication. The comprehensive, end-to-end delivery by eBhasha Setu of identified Video Courseware, Mobile App and Blogs ensured Hunar Online Courses had one neck to chock.
Trustworthy Translation: “Human-in-the-loop” approach of eBhasha Setu ensured that appropriate post edit translation processes were deployed to ensure that the translated content appeared as if it was created in the translated language itself and was not a translated content from another language.